# Floyd Central Athletics — Using These Marks

Everything a sponsor, reporter, or student group needs to represent Floyd Central
Highlanders Athletics accurately. If a use isn't covered here, ask the athletic
office at **(812) 542-8504** before publishing.

Full guide: <https://fcathletics.com/brand>

---

## What's in this kit

```
logos/
  monogram/
    fc-monogram.svg            the everyday mark, scales to any size
    fc-monogram-512.png        raster fallback
    fc-monogram-192.png        small raster (favicons, avatars)
    fc-logo-on-green.png       the monogram already set on green
  highlanders/
    highlander-male.svg        the full character, spirit and gameday
    highlander-female.svg
    highlander-male.png
    highlander-female.png
```

**Use the SVG whenever the tool allows it.** It stays sharp at any size, from a
business card to a banner. Reach for a PNG only where SVG isn't supported.

---

## The two marks

**The interlocking FC monogram is the everyday mark.** Use it for anything
routine — a sponsor board, a program ad, a social avatar, signage.

**The Highlander is for spirit.** Gameday graphics, pep material, and moments
that want the full character. There are two, a male and a female Highlander, and
they are equals — pick whichever fits, and use both together where the design
allows.

---

## Color

| Swatch | Hex | Name | Use |
|---|---|---|---|
| ⬛ | `#004823` | Highlander Green | Primary. Backgrounds, headings, authority. |
| ⬛ | `#00301A` | Green Deep | Gradients and depth. |
| 🟨 | `#FECB0D` | Highlander Gold | Accent. Emphasis and calls to action. |
| ⬛ | `#101D16` | Ink | Body text. |
| ⬜ | `#EEF3EF` | Tint | Quiet backgrounds. |

**Green carries the brand. Gold is the accent, never the field.** A page or
graphic that is mostly gold reads as someone else's brand. Use gold for the one
thing you want the eye to land on.

---

## Type

**Rockwell Bold** — headlines, stat numbers, buttons, labels. Set tight. This is
the Floyd Central signature: slab, confident, at home on a scoreboard.

**Avenir Next** — body copy, captions, long-form. Set at a comfortable 1.5–1.6
line height, and let it stay out of the way.

If you don't have these, use a sturdy slab serif for display and a clean humanist
sans for body rather than substituting something decorative.

---

## Please do

- Keep clear space around the mark — at least the height of the "F" on every side.
- Put the mark on green, on white, or on a photo dark enough for it to read.
- Scale proportionally.
- Say **Floyd Central Highlanders** or **Floyd Central Athletics** in full on
  first mention.

## Please don't

- Stretch, squash, rotate, or skew any mark.
- Recolor it. The marks ship in their approved colors.
- Add a drop shadow, outline, glow, or gradient to the mark.
- Place it on a busy background or a low-contrast color where it disappears.
- Rebuild the wordmark by typing it out in another font.
- Imply the school endorses a product or service without written approval from
  the athletic office.

---

## Sponsors and press

Sponsors, local media, and student groups are welcome to use these marks in ways
that represent the school accurately. Sponsorship details live at
<https://fcathletics.com/support>.

For anything involving student-athletes — names, photos, or rosters — contact the
athletic office first. Student information is governed by district policy.

---

*Floyd Central High School · 6575 Old Vincennes Rd, Floyds Knobs, IN 47119 ·
(812) 542-8504 · Compete with Pride · Lead with Character*